A Look Inside Our Synchrony Tarot Activation at the Women In Retail Leadership Summit

This spring, our team had the incredible pleasure of traveling to Miami for the Women In Retail Leadership Summit, where we partnered with Synchrony Financial to bring a bespoke tarot and archetype experience to life as part of their immersive brand activation.

Over the course of the event, we had four tarot readers over the course of three full conference days, and guided more than 600 attendees through personalized readings designed to explore leadership, intuition, and professional identity.

We worked with their event production team start to finish. What started out as concept consulting around the archetypes and astrology themes turned into the full blown event activation and practitioner management and sourcing.

The result? Through intuitive tarot readings, guests were connected to one of Synchrony's four signature archetypes, each representing a unique approach to leadership and self-expression. From there, the experience extended beyond the reading itself with beautifully designed archetype cards and custom branded scarves, giving attendees a tangible way to embody and anchor the energy of their archetype. Each experience was rooted in the belief that great leadership is not one-size-fits-all, and that understanding ourselves more deeply can help us lead with greater confidence and authenticity.

What made this activation so special was the way it blended intuition, branding, and storytelling.

Every interaction felt personal, thoughtful, and empowering, creating moments of connection that resonated long after the event itself.

At Luv Collective, we're passionate about creating experiences that invite people to connect with themselves in meaningful ways. Seeing hundreds of women embrace their intuition, discover new insights, and celebrate their own leadership styles was truly inspiring.

It was so cool watching the lines fill up with everyone wanting to get their archetype reading- and watching the faces and reactions afterward- it was incredible!

We're so very grateful to have been part of this experience alongside our incredible partners at Canary Marketing, EPCO, and Synchrony. Collaborations like these are a beautiful reminder of what's possible when creativity, purpose, and human connection come together!

Planning an event? Let us bring the magic!

We'd love to chat about creating a personalized experience for your next activation!